Evangelism is a tricky word for some people, but it's really no more than our faithful response to Paul's question in his Letter to the Romans (10:14) How are they to hear without someone to proclaim him?
We proclaim the Good News of God's love for all the world revealed in the gift of Jesus Christ with a bold invitation: Whoever you are, wherever you are on life's journey, you are welcome here! We "spread the Word" through evangelism, marketing and outreach efforts that include financial ministries, advertising and indentity initiatives and, mostly importantly, charitable and service work that shows Christ's love in praise of God and care for others.